Fashionpedia: HSY

Profile: Hassan Sheheryar Yasin, popularly known as HSY, has an honors degree in couture from PSFD. He established his brand in 2000. Hassan is also the founding member of PFDC and his contribution… Continue reading →

Looking forward: Asma Hasan’s Exhibition

If you are in Lahore today, do not miss out Asma Hasan’s exhibition in PFDC Mall One, Main Boulevard Gulberg, Lahore. Asma’s designs are for “women… who have a flair for fashion”. Her… Continue reading →

Lux Style Awards 2012 – Coming Soon

All the glamour will be back in the 11th LUX Style Awards 2012! Here is a list of fashion nominations this year:  Model of the year (female) Amna Ilyas Ayyan Ali Cybil Chowdhry… Continue reading →

Spotted: Ayesha Khurram and her new ‘cheap’ Line

I saw Maat e Jaan’s Lead Sarwat Gillani wearing this very interesting outfit, which made me very curious and my inner researcher came out to root the talent behind it. Maat e Jaan… Continue reading →

Behold: Fresh Milk is in fashion too!

I am serious. This was all over Lahore a few days ago.  Given the massive lawn fever in our country, it is only logical a brand targetting Mothers uses that somehow, but a… Continue reading →

Brad Pitt and Chanel No. 5 – Ooo La La

The news is out, we all know what you are upto Brad Pitt. Shooting for Chanel No.5‘s ad huh? Good one. We are wondering how that will come out, because a male brand… Continue reading →

Pure Indulgence – Wedding Photography

As soon as I graduated – everyone on my facebook’s friend list started getting married. I am not kidding. The girls I can understand, but boys from my batch too? Really? Every weekend… Continue reading →

Poll of the Day

Spotted: Colors to Die for!

The lawn scene in Pakistan has matured, and competition has done everyone good. Remember the demand supply chapters in economics? We can see the invisible hand actually working here, I am glad I… Continue reading →

PFDC Sunsilk Fashion Week featured in Vogue !

I was too excited to read this, so I wanted to share it with you all ! Our very own PFDC Sunsilk Fashion Week got featured in VOGUE! Imagine that! “…its one that… Continue reading →