Fashionpedia: HSY


Hassan Sheheryar Yasin, popularly known as HSY, has an honors degree in couture from PSFD. He established his brand in 2000. Hassan is also the founding member of PFDC and his contribution to the fashion industry in Pakistan is commendable. Hassan has a numbers of outlets in Pakistan, Dubai, UK, USA and Saudi Arabia.

Hassan is a three times recipient of the LUX Style Awards. He also won “Best Couture Designer” award in DFW, Dubai. Hassan has also been awarded with the title of “Most stylish fashion icon” in MTV Style Awards in 2009 and “Style Guru of the Year” by Indus Style Awards 2007.

Hassan believes fashion is not limited to just clothes, it is a lifestyle. HSY brands include: HSY Wedding, HSY Couture, HSY R2W (ready to wear), HSY Homme, HSY Private collection, and HSY Noir. Hassan launched HSY lawn prints in 2011.

Hassan has been working for fashion for over 15 years now, and is one of the most sought after label in Pakistan.

HSY’s Design Philosophy: Combine contemporary silhouettes with traditional techniques of old.

Facebook page:  HSY

Webpage: HSYStudio

Highlighted Article: When the show becomes bigger than the collection

Highlighted Videos:

Sunsilk PFDC Fashion Week: HSY talks about his theme

HSY Lawn prints: Lawn Collection 2012 TVC

HSY Lawn prints Interview: Interview with PlayTV



HSY Studio

23/B Block G Gulberg III Lahore

T: +92 42 111 479 479

PFDC Boulevard

10 Q Gulberg II, Lahore

T: +92 42 57 51 637 – 57 51 737

The Designers

F 35/2 Block, 4 Cliffton Karachi

T: +92 21 58 33 446 – 58 61 915

F: +92 21 58 37 304

The Designers 

Shop # 4, Sky Garden Apartment

Muhammad Ali Housing Society


The Designers

Shop # 51, Ground Florr Beverly Center,

56 G, Blue Area, Islamabad

T: +92 51 25 17 793


Outlet # 6, Street # 41, F 6/1, Islamabad

T: +92 51 282 3819


Dubai Flagship Studio

Afshan Samee

Head of Business Development

Middle East and North Africa



Villa 11

AL Wasi Road




Saudi Arabia

Harvey Nicholas

P.O Box 240 Riyadh

Kingdom of Saudi Arabia

T: +966 1273 444


Imani The Designer Studio

15 Chatley Street

Manchester M3 I HU, UK

T: +440 1618 3433 67


Studio 2650

2650 W. Devon Ave,

Chicago IL 6065930 618 9449


The Designer’s Lounge

3300 State Road/Bensalem, PA,

USA 19020

T: (908) 787 5113

F: (215) 245 0370

Studio Elite

2556 W. Devon Ave Chicago 60659

T: 773 262 2200